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Does Traditional Marketing Still Work? A Small Business Guide for 2024
This was originally published at https://blog.designcrowd.com/article/2155/does-traditional-marketing-still-work-a-small-business-guide-for-2024 . Here's an excerpt. Traditional marketing has long been the bedrock of advertising, establishing powerful brand recognition before digital channels emerged. Tactics such as TV and radio ads, billboards, flyers, print advertisements, and direct mail have been staples of business marketing for decades. Over the years, these methods h

Lauren Acurantes
Nov 91 min read


Which HR execs made the Singapore power list?
Several high power HR professionals made the LinkedIn power list - how does your LinkedIn profile stack up?

Lauren Acurantes
May 27, 20192 min read


Women on Board
Despite the progress made in gender diversity,many executive teams and boardrooms across Singapore still lack female representation

Lauren Acurantes
May 23, 20191 min read


How to avoid 'executive isolation'
It can be lonely at the top – is isolation hindering your decision-making?

Lauren Acurantes
May 23, 20192 min read


The benefits of a CHRO-CIO partnership
One HR leader says a collaboration between these two roles is needed to effectively use digital tools for improved employee engagement

Lauren Acurantes
May 23, 20193 min read


Competition vs collaboration – what do millennials really want?
Young recruits often respond well to collaborative opportunities but one business consultant says competition can work just as well

Lauren Acurantes
May 23, 20192 min read


How diversity affects a company’s bottom line
Is it possible to quantify the effects of a diverse workforce on financial performance? One expert weighs in…

Lauren Acurantes
May 23, 20192 min read


Should employees be paid while attending the office Christmas party?
If an employee works during their end of year celebrations, can they successfully file a wage claim?

Lauren Acurantes
May 23, 20192 min read


Is the ‘maternal wall’ keeping women from the C-suite?
The gendered assumption that working mothers have limited commitment is holding many female executives back

Lauren Acurantes
May 23, 20192 min read
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