Lauren Acurantes
Features Writer & Content Editor
About Me
I'm Lauren, a versatile writer with a penchant for precision and a passion for storytelling. Equipped with a keen eye for detail, I excel not only in crafting engaging narratives but also in refining them to perfection through meticulous editing.
My experience spans a diverse range of topics, from food and finance to business and beyond. With each project, I bring a commitment to delivering high-quality content that captivates audiences and achieves its intended purpose.
Outside the realm of writing, I find inspiration in fiber arts and culinary adventures. I've also started dabbling in basic graphic design and data analysis, enriching both my personal and professional life.
Writing and Editing Experience
Small Title
MARCH 2023 – PRESENT SearchEye — Content Editor
AUGUST 2021 - DECEMBER 2022 Axadra Ventures, Inc. (SEOReseller) — Senior Editor
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Edit and fact-check blog posts for link-building strategies. Client industries include finance, tech, and retail
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Manage a team of writers, including coaching and monthly evaluations
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Ensure the team of writers reaches 100% quota every week
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Introduced a new system for writer assessment
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Helped craft KPIs for writers and editors
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Same core duties as web content editor
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February 2022: Stepped in as Content Lead in the absence of Content Department Head due to organization restructuring
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Managed a team of editors and writers
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Create solutions and process innovations in line with the company goal, i.e., training content writers to measure analytics of written output, revised writer scorecards to include conversion metrics
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Monitor content task fulfillment levels to ensure on-time and high-quality delivery
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Ensured 100% fulfillment from the content team every cycle during tenure
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Main point of contact regarding staffing requirements for the content team
FEBRUARY 2020 - AUGUST 2021 Axadra Ventures, Inc. (SEOReseller) — Web Content Editor
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Edit written works of senior and junior bloggers and copywriters
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Gained basic to intermediate knowledge of content marketing, inbound marketing, and keyword research
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In charge of delegating content marketing projects as well as creating content marketing plans for clients in niche industries, i.e., cannabis and data storage businesses
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Named part of the in-house team for content QA in November 2020
AUGUST 2017 - JANUARY 2019 Sun Life of Canada (Philippines) — Public Relations Analyst
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In charge of the company’s publications specifically The Sun Today, a newsletter for staff, and SHINE, a magazine for financial advisors
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Conceptualization, story and news gathering, writing, as well as ensuring all deadlines are met
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Occasionally called on to write scripts for press conferences, press releases, and speeches for top executives
SEPTEMBER 2016 - MARCH 2017 Key Media, Inc. — Journalist, HRD Singapore
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Senior journalist covering the human resources industry in Singapore for www.hrdmag.com.sg
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Write local and international content
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Identify possible news stories
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Interview prominent executives in Singapore
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In charge of content management and electronic newsletter delivery
DECEMBER 2011 - AUGUST 2016 PLAYBOY Philippines — Managing Editor
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Started out as a staff writer. Stepped in as Copy Editor in July 2012. Promoted to Managing Editor in January 2013
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Conceptualize monthly editorial themes for the magazine
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Identify stories for coverage and assign writers, ensuring every deadline is met
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Manage monthly editorial budget
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Responsible for interviews and profile write-ups of prominent individuals
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Edit submitted articles
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Occasionally called on to contribute ideas for Playboy events, write press releases, and edit business correspondences
Education
1997 – 1999 Miriam College Foundation Inc., Philippines
Transferred to Fairleigh Dickinson University in January 2000
Major: Communication Arts
2000 – 2004 Fairleigh Dickinson University, Teaneck, NJ USA
B.A. degree awarded in September 2004
Graduated Magna Cum Laude
Major: Communication Arts